Vacation Essentials: How to Pack the Perfect Beach Bag
When it comes to summer days spent soaking up the sun and living your best beach life, there’s one non-negotiable: the perfect beach bag. Whether you’re heading out for a spontaneous beach trip, planning a dreamy beach vacation, or simply taking some time for yourself by the shore, curating your beach tote with the right things is the It Girl way to ensure you’re ready for a stylish day of sun, surf, and selfies.
Let’s break down the essential items every cool girl should pack in her ultimate beach bag—from sun protection to must-have extras—so you’re always prepared for beach adventures and looking good while doing it.
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1. The Bag Itself: Function Meets Fashion
Every It Girl knows the key to a flawless beach day starts with the right beach bag—and no, we’re not talking about just any old tote. Reach for a chic, oversized tote bag with a shoulder strap that does the most: one that merges effortless style with total practicality. Whether you’re into natural woven textures, playful bold prints, or breathable mesh styles, choose a bag that feels as polished as it is functional.
Pro tip: built-in compartments are a game changer for stashing smaller items like your SPF, lip balm, and keys without turning your bag into a black hole.
Our Curated Picks:
- Asos South Beach oversized woven shoulder bag in black
- Zara Woven Basket Bag
- Target Canvas Beach Striped Tote Bag
2. Sun Protection is the Most Important Thing
If there’s one non-negotiable, it’s shielding your skin from harmful UV rays. That means tossing in a broad-spectrum SPF (at least SPF 30), a wide-brimmed hat for your face and scalp, and a pair of sunglasses that offer proper UV protection. These aren’t just cute accessories—they’re key essentials to protect you from sun damage on those long, hot days. And don’t forget a lip balm with SPF. Your lips are just as sensitive to the sun, and nothing ruins a beach selfie faster than dry, chapped lips.
Our Curated Picks:
- e.l.f Suntouchable Invisi-Stick SPF 50
- Summer Fridays ShadeDrops Broad Spectrum SPF 30 Mineral Milk Sunscreen
- Isle of Paradise Daily Defense Face Mist SPF 50 Sunscreen
3. Towels & Blankets That Do More
Swap your old terrycloth for an absorbent beach towel that dries quickly and doesn’t trap sand. Add in a lightweight, foldable beach blanket—perfect for lounging, picnicking, or snapping the perfect content moment. This duo is your base for a day of fun, and a style-savvy foundation for your beach aesthetic.
Our Curated Picks:
- World Market Gia White and Terracotta Diamond Terry Bath Towel
- Amazon Oversized Turkish Beach Towel
- Revolve Beach Blanket
4. Hydration, Always
Staying hydrated is the best way to beat the heat. A reusable water bottle is a sustainable must-have. Choose one that keeps your drink icy cold all day long—an added bonus on especially hot days. Skip the bulky cooler unless you’re tailgating or picnicking with friends.
Our Curated Picks:
- Stanley Thirst Quencher in bright yellow
- Burga Lagoon Water Bottle
- Hydro Flask 32 oz Hibiscus Travel Tumbler
5. Entertainment and Vibes
For those moments between ocean dips and beach strolls, bring a good book—something light and inspiring (hello, summer romance or motivational memoir). If you’re with friends, a mini Bluetooth speaker will keep the vibes going. Get creative with a watercolor workbook.
- Book – People We Meet on Vacation – by Emily Henry
- JBL Portable Clip Speaker
- Seaside Watercolor Workbook
6. Stay Fresh with Extra Clothes
You’ll thank yourself later for packing an or extra clothes—especially if you’re heading to a post-beach lunch or drinks. A breezy linen set or sundress fits easily into your tote and transitions you from beachy to bistro-ready in seconds. Don’t forget a phone pouch or case to protect your cell phone from sand and splashes.
Our Curated Picks:
7. Keep It Clean & Safe
Being that girl means being prepared. Pack antiseptic wipes or sanitizing spray for clean hands pre-snack. A travel-size first aid kit is another no-brainer—just in case someone gets a minor scrape or sunburn. Toss in pain relievers and plastic bags for trash or wet swimsuits, and you’re officially a packing pro.
8. Must-Have Beach Bag Essentials (You Might Forget)
Here’s where the It Girl energy really shines. Don’t leave home without these underrated beach bag items:
- Beach games like paddleball or a waterproof deck of cards for group hangs.
- A wet bag for damp bikinis or sandy flip-flops.
- Snacks that won’t melt—think seaweed, almonds, or dried fruit.
- Travel-size dry shampoo and facial mist for a refresh before golden hour pics.
- A mini mirror and scrunchie or clip(because you never know when you’ll need them).
Trust us: including these must-have beach bag essentials is a good idea—and totally elevates your beach vacation packing list.
9. The Aesthetic Touches
Your beach setup should be as chic as your outfit. Whether you’re snapping content or just curating your environment, you want things that feel elevated and effortless. That includes:
- A neutral-toned sarong or kimono to throw on.
- Coordinated accessories (match your towel, tote, and water bottle for that effortless put-together vibe).
- A couple of great options for Instagram-worthy moments.
The last thing you want is to be stuck with clashing, chaotic gear that screams anything but “I’ve got it together.”
Ready for Your Day of Sun?
Packing the perfect beach bag isn’t about overstuffing or stressing—it’s about selecting the most important items to keep you safe, stylish, and completely in your element. By focusing on key essentials and sprinkling in a few It Girl extras, you’ll be prepared for whatever the waves (or your camera roll) throw at you.
This summer, let your beach essentials reflect the confident, carefree goddess you are. So go ahead—pack your tote, grab your sunnies, and head out for that good time in the sun. Your ultimate day of fun awaits.
